Identity Design | Adobe Illustrator, Adobe Photoshop | 2018
Brand identity design for SustainCERT.
SustainCERT is a company committed to delivering flexible, tech-driven solutions for climate change. Leading up to the launch, I worked with SustainCERT’s interim CEO and marketing director to create an identity that captured this forward-looking mission.
A core pledge of SustainCERT is to enable blockchain-based technologies to make it easier for wind, solar, and other climate-related projects to certify their impacts in a credible and robusty way. I endeavored to capture this pledge in the design of SustainCERT’s identity through a sophisticated and modern design that evokes its cutting-edge mission.
This process involved a lot of exploration, pen-and-paper brainstorming, and concepting. Below is a brief ‘outtake’ from this process.